Gawa Culture - Article
Annika Hernandez Talks Gawa Culture –
Make People Happy, Do Good for the World, Create a Legacy.
Artist Annika Hernandez shares her story behind the unique rug brand adding colourful character to homes and offices around the world.
Issue Date 20th April, 2023
''Bohol Project.''
After visiting the famous Tenement, we departed down south of the Philippines to the island of Bohol for the second half of our venture.
Time spend in Bohol was a different experience,
travelling from a large city that was Manila into more tropical island setting.
Issue Date: 27th March, 2023
''Tenement Project.''
In the early weeks of January 2023, RUN IT UP. was given the opportunity to travel to the philippines for two weeks.
So, I packed all samples and remaining stock with the
intentions to give away RUN IT UP. clothing to some of the communities we planned on visiting.
Issue Date: 20th March, 2023
Architect Foundation Summer.
On 2nd November, we will be putting live our new Summer Collection.
This collection is a new approach to the brand as we have previously taken a start up traditional approach with majority of releases involving cotton tees and hoodies.
Issue Date: 24th OCT, 2022.
Expressed Reflective Thoughts.
One of the most challenging elements
when building a brand is navigating between creating new ideas and bringing new people on board to buy into what the vision is.
To make people understand or at least acknowledge what you are trying to attempt.
Issue Date: 17th OCT, 2022.
Non-Creatives Creating.
Behind every individual there are creative tendencies.
Whether that be putting word together to for a paragraph of expression or utilizing raw materials to build something constructive.
Issue Date: 10th OCT, 2022.
Creativity derived by influence.
What the FU*K is RIU. Doing?
A few months back coming off the Winter Release, as we conducted our regular post release report (PRR) there was a common topic in question.
What is this brand doing?
Issue Date: 3rd OCT, 2022.