"Creativity derived by influence."

Feature Article
3rd OCT 2022

What the FU*K is RIU. Doing?

A few months back coming off the Winter Release, as we conducted our regular post release report (PRR) there was a common topic in question.

What is this brand doing? 

A common question for many starting labels,

We can not only be focused on clothes with out a backbone otherwise we will be going through the motions of putting effort in clothing that people can’t relate to.

So, in late July we wanted to put together a series of content pieces that was on topic of how we want people to see and connect with runitup.

This first instalment “Creative derived by influence” is what you would call a “Behind the Scenes” video of us explaining what we are planning to achieve. 

Granted it is not perfect

But it is far lot better example of what RIU. is about.
We want to be a brand that gives Sydney an identity through fashion and other mediums.

To offer a lifestyle brought forth from fashion and exploring creative aspects that we believe no other brand has achieved in particular with the location and cultural differences that are within the city of Sydney.

Thank you for the support.

From

RIU.